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19 May 2021

United Blue Label and Red Bee Media enter into strategic partnership

Hilversum, 19 May – Today United Blue Label and Red Bee Media announced their partnership. The companies will be joining forces in facilitating (live) events. Blue Label will be taking over Red Bee’s radio events facilities, and will provide facilities to support Red Bee in the organization of events.

For many years, the radio events team of Red Bee (formerly NOB, Technicolor and Ericsson) has been organising radio broadcasts on location for all known stations in the Netherlands. From now on Red Bee events will be organised by Red Bee staff using United facilities. Both United Blue Label and Red Bee will continue to operate under their current names and from their current locations. Nothing will change for their staff and customers.   

Thijs Bakx, Head of Market Area Operations Benelux at Red Bee Media; ‘I am very pleased with this partnership. United and Red Bee can make each other stronger by concentrating their materials and resources for smaller productions in one location at Mediapark. And by drawing from each other’s knowledge and expertise in video and audio, whoever has the most expertise in a particular field. Music to my ears!’

David van Leijenhorst, Manager Blue Label; ‘Blue Label is extremely proud that we can enter into this partnership with Red Bee. We are convinced that Red Bee’s experience and Blue Label’s lean and mean solutions will be the foundation for a stunning new alliance. In this changing media landscape, we complement each other.”

René Delwel, CEO United added: ‘Red Bee’s live-events are an excellent fit for our services, and this partnership is a unique opportunity. We have successfully worked with Red Bee before so we didn’t need long to decide. Together we will make this into a success.’

Josbert van Rooijen, VP Strategic Programs at Red Bee Media; ‘To us, this strategic alliance is the next logical step in Red Bee’s digital transformation. In the continuous development of our innovative global multi-tenant platforms supporting our managed services portfolio, we always seek to cooperate with local partners. There was an immediate click, also because we successfully did some great projects with United before.’


About United Blue Label:

Blue Label is part of United. United provides TV and media production services to the broadcasting industry and facilitates the making of content with the latest generation of facilities and dedicated service-oriented professionals. United furthermore supplies technological solutions for managing and exploiting video content.  

Operating in the Netherlands as well as other countries, Blue Label and United are both part of EMG, which is active in France, Belgium, Germany, the UK, Switzerland and Italy.

www.bluelabel.video

About Red Bee Media:

A worldwide operating media company based in London, Red Bee Media employs 2300 media experts in Europe, the Middle East, Asia-Pacific and North America. Every day millions of people watch TV shows prepared, managed, broadcast and streamed by Red Bee Media staff. The company enables the biggest media brands, stations and content makers to reach out to their audiences. Anywhere, any way and any time. With its end-to-end offer of managed services Red Bee provides innovative solutions in the entire content-delivery chain: live production and remote production, managed OTT, distribution, media management, Access Services, Content Discovery, playout and post-production.

Red Bee – Wowing audiences. By creating what’s next.

Web: www.redbeemedia.com Twitter: @redbeemedia LinkedIn: Red Bee Media

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