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24 February 2021

United launches Blue Label

New label facilitates smart, budget-friendly multimedia productions


Hilversum, 24 February 2021- United presents Blue Label, a new label that will be making productions in a smart, budget-friendly way, yet with the quality and professionalism that customers have come to expect of United. The new label will focus on media productions of events, corporate communication and TV. Camjoe, the current brand, will be integrated and continue under the name Blue Label.

Smart Productions
For many years United has been providing high-end broadcast services. In addition, the Hilversum-based company offers solutions to customers who like to do things differently. Blue Label has been introduced to serve those discerning customers. Since COVID-19 the demand for this type of smart productions has only increased. Not only the broadcast event market is in search of cost-efficient and innovative solutions to gain maximum results, so is the business market. In that market Blue Label will be working closely together with Quadia.

Budget-Friendly Productions
René Delwel, CEO of United: ‘The services provided by Blue Label are clearly different from those traditionally provided by United. Blue Label uses different equipment and a multi-disciplinary crew. This allows for more budget-friendly productions. At Blue Label we work with people from our United organisation, but we also give young talent a chance to gain a broad experience under the guidance of seasoned colleagues.’

Jeroen van Rossum, Managing Director of Quadia: ‘For a while we have wanted to expand our services to meet the market’s demand. We provide multi-camera recordings, live streaming, camjo’s and editing solutions.  With the new label we will continue to build on the productions we did within those domains over the past period. I am convinced that this will make United stronger and that we can offer a suitable solution to any customer.’

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